PR Works

 

The Even Keel Project

Sailing is one of very few sports in which having a physical disability does not have to be a disadvantage. Through its adaptive sailing programme, The Even Keel Project is providing able bodied and disabled enthusiasts with the opportunity to participate together in a sailing activity that would otherwise be normally outside their reach using the brilliantly designed Artemis 20 keelboat.

Gill 1991 - 2006

Peta worked with Gill for 15 years (1991- 2006) handling their media, PR, event and sponsorship requirements.

J.P. Morgan Asset Management Round the Island Race

Peta is the Island Sailing Club’s Race Press Officer writing all Race media communications and competitor E-Newsletters for the ISC, the host organisers of the famous annual one-day J.P. Morgan Asset Management Round the Island Race.

On Race Day, Peta and her media team spend many hours communicating directly with their pre-determined selection of yachts competing across a variety of classes. Combining these first-hand reports with those supplied by Race Officers and volunteer spotters allows the media team to provide the very latest news to the media and to the Race website in a rolling news programme operating from dawn until dusk!

Royal Southern Yacht Club

In the run up to arguably the two most important years in the Club's history and as it further develops its strategic marketing policy, the Royal Southern, whose Admiral is HRH The Prince Philip, Duke of Edinburgh, appointed Peta Stuart-Hunt as its Press Officer to exclusively co-ordinate all of its future media output.

PR Works assists the Club's marketing team in shaping and directing its media and communications, covering the varied and lively programme of news and events. In confirming the appointment, Royal Southern Commodore, Mark Inkster, said: "The Club was on the verge of the two biggest and most important years in its distinguished history with an ambitious and exciting programme of events that was already well advanced in its planning."

"Peta brings an added dimension to our team, and she offers us not only her immense experience in the leisure marine industry but one of the best track records for getting quality results with creative flair and sense of humour. It's a perfect fit for what we are looking to achieve here."

Clients & Campaigns

Sailing Logic

Sailing Logic actively encourages newcomers to take up sailing whilst providing the best platform available in the UK to develop skill sets to the highest level across a multitude of disciplines. For the past five years Sailing Logic has won the Royal Ocean Racing Club's coveted 'Sailing School Yacht of the Year' award, an endorsement of excellence that is unparalleled in the industry.

Scorpion RIBs

Scorpion RIBs Ltd appointed PR Works for a number of years to support its next-stage of development utilising our skills in marketing, design, media and PR.

Skandia Cowes Week 2001 - 2008

Peta is the former Press Officer for Skandia Cowes Week, the world’s oldest and largest sailing Regatta. For eight years she worked closely with, and represented the media & PR interests of the organisers, Cowes Week Ltd, and the former title sponsor as well as all of the event’s supporting sponsors. She resigned her role in 2008.

The Westward Cup

The Royal Yacht Squadron (RYS) and two partner Clubs, the New York Yacht Club (NYYC) and Yacht Club de Monaco (YCM), staged the Westward Cup regatta in Cowes in 2010 and 2012 in collaboration with Boat International Media. Peta is the Westward Cup's Press Officer.

X One-Design Class Centenary 2011

PR Works has been retained to devise, manage and deliver a multimedia campaign on behalf of the X One-Design Class during its Centenary year, including a one-off Centenary Regatta taking place during Aberdeen Asset Management Cowes Week.

Yarmouth One Design Class Centenary

The Yarmouth One Design Class, based at the Royal Solent Yacht Club in Yarmouth on the Isle of Wight, is one of the oldest and most exclusive fleets of racing keelboats still racing in the Solent. This year sees this small, but perfectly formed class of just nine boats start its Centenary celebrations that will culminate in 2013.